A company’s financial performance is the single greatest influencer of trading volume and stock price movement. Investor Relations exists to ensure that information on the company’s successes is of the highest quality and is universally available.

The Cirrus investor relations and financial marketing program is IR evolved, made necessary by the realities of emerging growth stocks. Audiences for these stocks are built through hard work, and until these audiences are built there can be no consistent trading in a stock. Without consistent – and increasingly significant – trading, there is no hope of attracting institutional investors. The absence of institutional investors makes it all but impossible to establish an efficient market and arrive at a stock’s true fair value.

Cirrus helps companies follow the natural and necessary progression from individual investor (first) to institutional investor (second) by creating:

• Visibility – Build and expand an interested audience through the appropriate combination of Web 2.0 financial marketing and traditional investor relations, focusing on investors with an expressed interest in industry specific investment opportunities.

• Marketability – Help evolve the company to an institutional quality public company through: transparency discipline, core responsibilities training and corporate governance/Reg FD consulting.

• Liquidity – Convert the company’s audience through a strategic plan that: identifies catalysts and milestones, crafts a clear story and value proposition and leverages best-in-class investor materials and communication methods.