With the IR communication platform established, Cirrus will recommend (as necessary) proactive marketing strategies to (ethically) stimulate retail and/or institutional investor demand. Cirrus has in its arsenal a number of traditional and non-traditional tactics consisting of the following:
Web 2.0 Retail Investor Targeting
Cirrus will aggressively position your financial brand before hundreds of thousands of the right investors (those looking for stories like yours) at the right time (when they have indicated interest and are primed to act). This will be achieved through:
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Public Relations
While much of the investing world has moved online, there remains significant value in independent validation of story through the popular press.
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Retail Broker Outreach
While very few brokers can touch stocks trading under $5.00, Cirrus has identified and established relationships with those that can, significantly expanding your financial brand’s potential retail reach. Cirrus will coordinate:
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Institutional Outreach
With individual investor support, your stock will be ready for institutional exposure. Cirrus’ unique beginning within an investment bank arms you with the relationships necessary to effectively move up the ladder through:
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